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Built to Blog

Getting Your First 10,000 Readers and Generating a Six-Figure Blogging Income

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👋 Hey there! I’m Ryan.

Back in 2014, I started my blog here (ryrob.com). Since then, I’ve grown it to become a dependable source of six-figures in annual side income.

Today, my blog gets over 400,000 monthly readers, has more than 140,000 smart subscribers getting my weekly content, and my podcast reaches 25,000 monthly listeners. It generates anywhere from $20,000 to $60,000 in monthly income—on the side of my day job.

I’ve used my blog to broker five-figure monthly retainer deals, consulting for companies like LinkedIn, Google, Zendesk, Adobe, and Intuit. It’s helped me launch multiple products and courses. My writing and content has been featured on Forbes, Entrepreneur, Inc, Business Insider, and Fast Company amongst others.

I’ve worked with entrepreneurs like Tim Ferriss, Lewis Howes, Nir Eyal, Steli Efti and Vanessa Van Edwards to effectively market and grow their online businesses.

Choosing to invest in building a blog—and spending 1000’s of hours over the years testing, experimenting, and learning how to double down on what’s actually working best—has changed my life. But it hasn’t always been easy…

In Built to Blog, I'm opening up my personal playbook—learned through 1000’s of hours of testing, experimenting, and doubling down on what’s actually working—to show you exactly how I've grown my blog into a six-figure source of side income.

Throughout this course's 54 lessons, over 8 hours of instructional video lectures, more than 15,000 words in private written content, and 5 hours of exclusive video interviews with ten of the world's most influential bloggers, I'm showing you exactly how to build a profitable blog (without wasting time and money on tactics that don't work today).

We cover the nitty-gritty details of everything from the mechanics of getting your blog set up and optimized, to developing a writing practice, creating content that's designed to attract readers, driving traffic, building an email list, monetizing your blog and more. To say this is epic would be an understatement. Come join us today.


Your Instructor


Ryan Robinson
Ryan Robinson

On my blog, I teach 400,000+ monthly readers how to start and grow a profitable side business. I chronicle the exciting ups, downs and unpredictable experiments of building businesses through in-depth content, guides, courses and my podcast, The Side Hustle Project. I talk about how I built my last side hustle to over $160,000 in less than 1 year while working a full-time job, how I invented a product during college and what it takes to grow a six-figure blog.


"Ryan's a very smart dude, well-worth paying attention to and learning from. As a side note, he's currently kicking my ass on Google."

- Jon Morrow, Award-Winning Seven-Figure Blogger at SmartBlogger.com

Course Curriculum


  BONUS: Website Page Templates (Privacy Policy, Terms of Service, Etc.)
Available in days
days after you enroll

"I've been blogging since 2009, and while I've had some success with it, I never really had a handle on SEO or search traffic. A couple of months ago since I joined Built to Blog, I've completely revamped my approach to driving blog traffic. Because of this course, I've already seen a 53% increase in visibility on our articles and a 30% increase in search traffic alone. It's been insane, this actually does work. Ryan is one of the smartest people I know when it comes to search engine optimization and I can't recommend this course enough, It's well worth the investment."

- Preston Lee, Millo.co

"In the first month of working with Ryan on growing our blog traffic, our content drove 12,000 more views, over $4,000 in additional revenue, and he landed us features on Business Insider, Lifehacker, Inc and The Observer."

- Michael Sacca, Dribbble & Rocketship.fm

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"Going through Ryan's course has set me on a path to starting my own blogging business. In fact, in 3 months I have almost doubled my blogging income and it's still increasing! I wouldn't have started if I hadn't signed up for this course."

- Katie B.

"I wouldn't normally buy a 'start a blog' course, but I suspected Ryan would have some value bombs to deliver, and he certainly did. Now I know how he's kicking everybody else's ass in Google search rankings!"

- Rob Palmer, One of the World's First Bloggers

Frequently Asked Questions


Will taking this course guarantee the success of my blog?
Absolutely not. If you’re looking for a quick way to get rich without putting in hours of work, this course (and blogging) is not for you. In the world of blogging, there are countless factors and unforeseen variables that will influence your level of success. Your ultimate success or failure will be determined by your ability to roll with the punches, adjust to shifts in the marketplace and defend against well-armed competitors. However, what this course will give you is the step-by-step plan you need, in order to create the foundation of a sustainable blogging business.
Will this course continue to be updated? And will I get free access to future versions?
Yes! This course will be updated on a regular basis with new blogger interviews, case studies and success breakdowns from fellow students. Once you’re enrolled, all future versions are free at no cost.
How much more is in the course vs. what you already put out on your blog?
If my blog is a book, the course is an encyclopedia. Some of the core concepts I've discussed on my blog are in the course. However, the course goes into MUCH more detail with use cases, examples, checklists, video tutorials and templates on every single strategy related to validating a business.
Will this work for someone who doesn’t have experience in starting a blog before?
Absolutely. I was just chatting with a friend and former student who finally launched his first course to the audience he built from his blog—and he brought in over 50 new students during his first week of signups thanks to growing his traffic and building the right relationships with his community. He used several of the techniques in this course to optimize his blog, drive traffic, generate sign ups and formulate his winning course offering. All of the strategies taught in the course are built on practical experience.
What if I'm literally starting from step 0? No blog. No business. No ideas.
Yes! There’s an entire lesson of the course on how to identify a profitable niche and use your own personal interests to come up with a great topic for your blog. It's specifically designed to take someone completely new at blogging and show you the exact steps you need to go from zero to first 10,000 readers.
Can I afford this right now?
At the end of the day that's ultimately for you to answer. However, I can tell you that the strategies in this course made me over $160,000 from my blog last year. It’s gone on to create countless new opportunities, land me consulting gigs with some of the world’s top startups, and open up exciting new business possibilities. This course pricing is specifically designed to enable motivated beginners to get started without breaking the bank—this will without a doubt be the lowest price I’ll ever offer this course at.
Is this actually possible?
Absolutely. I’ve done it twice with multiple blog-based businesses. It’s been done without an intense focus and without really having a clear idea of what I was doing. You'll have a major advantage on me by having someone to hold you accountable and tell you exactly what works and what doesn't.
How much time will this take?
The course itself is being broken down into digestible lessons, so that you can go through it in under 1 hour per day—or in larger blocks of time during nights, weekends, or while you have the downtime. While I can't guarantee your success, I’m trying to design the course so that anyone with a basic skill set can implement this step-by-step process with as little as 1 hour per day. At this pace, you’d launch and optimize your blog in less than 1 week, so that you can quickly move on to creating content, finding your readers, driving traffic and beginning to monetize your blog.
How often SHOULD I work on it?
The more you work, the faster you go. Part of the beauty in going through this course is that you’re learning at the same time as you’re working on building your blog. You’re not wasting any time, because you’re implementing and creating a game plan you’ll be able to grow with for the months to come. If you're looking for someone to just create a blog for you without doing the work yourself—then this isn't the course for you. But if you're willing to work HARD and follow this proven plan... it WILL work.

"What's helped me most with Built to Blog, is that it keeps me consistent, accountable and staying focused on the right things. The community is awesome too, and Ryan always chimes in with his tips, knowledge & advice that has been invaluable. If you really want to get your blog up (the right way), I highly recommend this course."

- Alberto Nodale, Blogger & Mister Austria 2018

"This course is worth way more than $297. I've been following Ryan for several years and his consistent course quality continues to impress. Built to Blog really breaks down how to promote and monetize your blog with very up-to-date strategies. Trust me, you won't find his tactics sourcing through 'how to blog' articles! The monetization section in particular has helped me to see what I really need to focus on long-term in order to scale. Most of all, Ryan actually engages with his students to make sure we can apply what we're learning."

- Kevin P.

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