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Built to Blog
Module 1: Welcome and Introduction
Welcome! (Watch this First) (2:13)
The Benefits of Blogging (and Setting the Right Intentions) (10:05)
Module 2: The Mechanics (Getting Your Blog Setup the Right Way)
1. Finding a Profitable Niche (that’s Right for You) to Blog About (28:08)
2. Registering Your Domain and Selecting the Best Hosting Plan (12:18)
3. Setting up Your WordPress-Powered Blog (for Maximum Search Engine Optimization) (14:33)
4. Choosing & Installing Must-Have Plugins (5:22)
5. Creating Your Essential Blog Pages (12:17)
6. To Logo or Not to Logo? (and Adding a Logo to Your Blog) (6:28)
7. Tracking Your Blog Readers (Advanced Google Analytics Tour) (17:24)
Module 3: Developing a Content Strategy and Writing Content
1. Generating High-Traffic Blog Post Ideas (30:27)
2. Keyword Research, Ranking and Prioritization (25:04)
3. Understanding Your Readers (Demographics and Psychographics) (8:08)
4. How to Write Engaging Blog Content (That Converts) (31:02)
5. Engineering Your Blog Content for Promotion Success (24:59)
6. Writing Strong Headlines (11:07)
7. Creating a High-Converting Call-to-Action (12:16)
8. Publishing Your First Blog Post (and Optimizing Your Content) (22:29)
Module 4: Implementing Effective Traffic Driving Strategies
Introduction and Overview (5:03)
Strategy #1: Guest Blogging (24:38)
Strategy #2: Leveraging Social Media (Social Publishing) Especially Pinterest (21:34)
Strategy #3: Utilizing Groups, Forums and Message Boards (Social Interaction) (20:56)
Strategy #4: Building Win-Win Relationships with Other Bloggers (19:30)
Strategy #5: Answering Questions on Quora (11:06)
Strategy #6: Using Your Email List to Drive Regular Traffic (15:01)
Strategy #7: Landing a Publication Column (33:19)
Strategy #8: Publishing Infographics and Doing Outreach (11:50)
Strategy #9: Republishing Content to Sites Like Medium and LinkedIn (8:30)
Strategy #10: Interviewing Others in Your Niche (12:02)
Bonus Material: Anatomy of Viral Content (eBook) and Your Promotion Checklist
Module 5: Email List Building and Starting Conversations
1. The Importance of Building Your Email List from Day 1 (4:48)
2. Choosing the Right Email Server Provider (ConvertKit vs AWeber vs Mailchimp) (38:17)
3. Designing High-Value Calls-to-Action and Encouraging Sign Ups (9:45)
4. Relationship-Building with Your Subscribers (6:57)
Module 6: Monetizing Your Blog and Generating Income
Introduction to Monetization (5:04)
Monetization Path #1: Sponsored Blog Content (19:43)
Monetization Path #2: Affiliate Programs (25:10)
Monetization Path #3: Selling Your Services (Freelancing, Consulting, Coaching) (22:53)
Monetization Path #4: Digital Products (Online Courses, eBooks, Communities, Membership Programs) (14:37)
Monetization Path #5: Traditional Blog Advertisements (15:29)
Monetization Path #6: Podcast Sponsorships (8:22)
Monetization Path #7: Software Tools (and Other Products) (8:03)
Monetization Path #8: Business Partnerships (3:47)
Module 7: Maximizing Your Productivity, Creating Winning Habits and Avoiding Failure
1. Why Most Blogs Fail (and How to Avoid These 4 Traps) (3:42)
2. Winning Time (and Opportunity) Management Tactics (7:23)
3. Identifying Small Signs of Traction and Doubling Down (6:07)
BONUS: Website Page Templates (Privacy Policy, Terms of Service, Etc.)
Website Page Templates (Privacy Policy, Terms of Service, Affiliate Disclaimer)
Interviews with the World’s Top Bloggers
Jon Morrow (Famous Blogger) on Getting Millions of Readers and Building a Seven-Figure Blog (50:02)
Pat Flynn (Smart Passive Income, Best-Selling Author) on Validating Your Blog and Generating Affiliate Income (26:41)
Paul Jarvis (Blogger, Course Creator, Author, Entrepreneur) on Growing an Online Course Business (33:23)
Darren Murph (Guinness World Record Blogger) on Building a Winning Writing Process (32:58)
Chris Guillebeau (NYT Best-Selling Author and Entrepreneur) on Quickly Build a Side Hustle (19:16)
Preston Lee (Blogger and Marketer) on Landing High-Value Blog Sponsorships (42:57)
Nathan Barry (Blogger, Founder of ConvertKit) on Going from Blogging to Million Dollar Startup Founder (31:28)
Laurence Bradford (Blogger, Podcaster, Developer) on Growing a Massive Blog Audience (33:25)
Lewis Howes (NYT Best-Selling Author) on Becoming Influential and Scaling Your Personal Brand (30:43)
Backlinko's Brian Dean on The State of SEO (Today) and How to Generate 3 Million Yearly Blog Readers (22:46)
Mariah Coz on Building a Seven-Figure Online Course Business (22:56)
Jory Mackay (Award-Winning Writer and Editor) on Becoming a Great Writer (28:03)
Shane Barker on How to Grow Your Brand with Digital (and Influencer) Marketing (33:36)
Strategy #7: Landing a Publication Column
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